Friday, June 19, 2009

French government bans advertising of mobiles to children

New limits will be placed on radiation levels amid fears of increased risk of cancer from phone use

New laws cracking down on children's use of mobile phones are to be introduced in France amid growing fears that they may cause cancer and other diseases.

All advertising of the devices to children under 12 is to be prohibited under the legislation – announced by the Environment Minister, Jean-Louis Borloo, last week – and he will also take powers to ban the sale of any phone designed to be used by those under six.

The French government will also introduce new limits for radiation from the phones and make it compulsory for handsets to be sold with earphones, so that users can avoid irradiating their heads and brains. And one of the country's largest cities last month started an advertising campaign to discourage the use of the phones by children.

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